CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Recent Changes on WordPress: Don’t Mess with My Branding!

When delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company's logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand?

The Evolution of the Agency-Top Ten Takeaways from BOLO 2010

I attended the BOLO 2010 conference organized by AgencySide. BOLO’s mission is to help agencies profit with new digital marketing technologies. I was as impressed by the attendees I met - mostly agency principals or management- as by the speakers and sessions that addressed many of the technologies our firm is now recommending to clients. The marketing and advertising industry will experience more change in the next 5 years than it has in the past 50 years. It is imperative to keep ahead of the changes while continuing to follow classic, solid business practices. Below are my top ten takeaways from the conference.

Some Not-So-Secret Secrets When Buying Digital Advertising

When buying online advertising the approach is very different from that of purchasing traditional media. The language, the method of determining ROI, and the overall strategy have all changed. A BOLO workshop I attended introduced several web tools to help sort through the mystery and unknowns of online ad purchases. Remember, the internet is very transparent, researching the “audience” of an online advertising outlet is easier and cheaper than any other media. You don’t have to pay the high fees charged by the various TV, radio and newspaper quantitative research companies to find out who is visiting a specific website or how long they are staying there. The information you search for can be found through several free or low cost web services. Here are some recommended online research tools to help you determine the potential audience reach of a particular website;