In an effort to exceed client expectations and needs, the Caliber Group has increased its knowledge and practice of interactive marketing. Caliber’s team of branding and interactive specialists have put their decades of experience and innovative creativity to use for clients, increasing online presence and brand awareness through website design and development.

“Traditional marketing and advertising practices are evolving quickly and interactive marketing has emerged as the new way forward,” said Caliber President, Kerry Stratford. “We are pleased to have an experienced team, committed to constantly expanding their knowledge base to give our clients exceptional service.”

According to a study release by Forrester in early 2012, “Interactive marketing will near $55 billion and represent 21 percent of all marketing spending in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media and mobile marketing.”

Caliber has partnered with diverse brands including nonprofits, healthcare technology startups and well-established law firms, among many others. These companies recognized the need for increased Search Engine Optimization, mobile adaptation, social media connectivity and overall content and design refresh to increase usability and to remain relevant in their specific industries.

Recent sites launched include:

• Ronald McDonald House Charities of Southern Arizona
• SalutarisMD
• CODAC
• HTG Molecular
• Main Gate Square
• Gammage & Burnham
• AZ Earn to Learn
• Jeremy Jackrabbit