The Caliber Group earned a Bronze award for its work on the ChefsBest® campaign at the 31st Annual ADDY® Awards, hosted by the Tucson Advertising Federation.

The campaign was a fully integrated messaging strategy to announce EuroFresh Farms’ achievement of capturing the prestigious ChefsBest® Award for each of its product lines. Caliber created a VIP gift box with branded items, a unique landing page and mobile adaptation on the EuroFresh website and VIP e-blast announcing the award.

“We are excited to receive an ADDY® for this successful campaign on behalf of our client, EuroFresh Farms,” said Kerry Stratford, president and chief creative officer of the Caliber Group. “This campaign tapped each area of our expertise and the positive results are due to the great talent we have on staff.”

The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries annually. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.