CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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GM Starts Over With Social Media

General Motors is taking significant steps to improve its image with customers and investors – which now consists of American taxpayers.The company launched GM Reinvention, a customer-focused and social media-driven Web site, hours after filing for bankruptcy protection. Regardless of whether your business is booming or in a similar situation as the national automaker, GM’s new marketing practices are worthy accolades.Rather than staying quiet and licking their wounds, the company is using popular social media tools like Twitter and Flickr to give customers access to speak with company engineers, developers and executives about new products and steps GM is taking toward reinvention.

June 4, 2009

Follow The Baby Boomer Audience Online

According to a report from Forrester Research, nearly two-thirds of Baby Boomers ages 53-63 consume social media – blogs, video, podcasts, etc.Why should businesses care about how many Baby Boomers are posting pics of the grandkids on Facebook? Because they’re getting braver about participating in social media, that’s why. The same report stated that the number of Baby Boomers responding to online content more than doubled from 15 to 34 percent last year.

May 27, 2009