CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Social Media Etiquette Series, Part II: Twitter

Though our vehicles of communication have changed, proper etiquette remains a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.In the first post of the series, we offered suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. In this second post of the series, we will offer the etiquette guidance to follow for your Twitter presence.

April 7, 2011

Book Review: UnMarketing

The Caliber team recently participated in a half-day virtual conference by Vocus, titled: “Social Media. So What?” One of the keynote speakers, Scott Stratten, gave an insightful talk reminding us that every employee is a marketer, and engaging with customers online improves your brand enormously.Stratten’s views on marketing inspired many industry professionals, including our friend and respected colleague, Abbie S. Fink. Today, we are happy to share her guest blog post, which provides some thoughtful insight on Stratten’s new book, “UnMarketing.”

March 23, 2011

Social Media Etiquette Series, Part I: Facebook

With all the technological advances at our fingertips, proper etiquette is still a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.In this first post, we offer suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path.

March 3, 2011

10 Tactics to Acquire More Twitter Followers

In the past year Twitter use has exploded and is rapidly becoming an essential business marketing tool. Millions of people and companies have utilized Twitter to gain exposure, brand recognition, and maximize online marketing. Almost every successful brand has a powerful Twitter presence, but the magic question is: How do they obtain—and maintain—so many loyal and qualified followers?Whether seeking to increase your following personally, or for your business or brand, there are several strategies for building a successful Twitter account and an invaluable online marketing tool.

February 10, 2011

Top 5 Reasons You Should be on Quora

Clients and colleagues are always asking “What’s the next ‘hot’ thing we should be doing?” Our latest answer? Quora. According to its administrators, “Quora is a collection of questions and answers created, edited, and organized by everyone who uses it. The main goal is to be the best possible resource for someone who wants to know about each question.” According to Peter Baskerville, Quora reviewer, entrepreneur, educational resource developer and vocational teacher, Quora is:-An online collaborative information sharing and learning platform. -An online engineering platform that connects the information needs of real people with information solutions provided by real people.

February 1, 2011

10 tips to get re-tweeted

The return on investment of time spent posting messages on Twitter is directly related to the number of qualified impressions those messages make. One key to increasing Twitter impressions is to have followers retweet your message to their followers; hence, retweets become an important tactical goal. Researchers and astute students of Twitter user behavior have made observations about tweet characteristics that result in retweet activity. Below are 10 things that you can do to get retweeted more:

January 27, 2011

Advertisers and Evangelists: DISCLOSE!

In December, the Federal Trade Commission (FTC) released new guidelines concerning the use of endorsements and testimonials in advertising (now including blogging and microblogging). These guidelines are intended to ensure that consumers are made aware if third-party endorsements are influenced by advertisers and marketers. Translation: blogging and micro-blogging evangelists (including celebrity spokespeople) must reveal that they have received free products or incentives of any kind that may have influenced a positive endorsement of a brand or product.

January 18, 2011

Planning for the future of social media

In 2010, social media played more of a key role in the marketing, advertising, and public relations industry than ever before. More companies, large and small, used social media to increase interaction with their consumers, promote company news, events, and sales, and much more. As the use of these platforms increases, it is important to take note and understand the constant changes occurring in the world of social media in order to plan for using it most effectively.

January 13, 2011

Results-oriented, Motivated Team Players: Leave Overused Buzzwords Behind

LinkedIn posted a list of the top ten most overused buzzwords in U.S. user profiles. You’re sure to have seen them, and may have even used some of these words and phrases; the ambiguous descriptors that have diminished impact or meaning. The 2010 top ten overused terms in U.S. LinkedIn profiles are:

December 29, 2010

Make social media facts work for you

It’s been an evolutionary year for social media. Many new trends and facts have been published that may help you shape your 2010 marketing and PR plan. We have included a sampling of these facts and our recommendations on how you can use them when developing your 2011 plan.FACT: 25% of search results for the world’s top 20 largest brands are links to user-generated content. Source: Social Media Revolution 2 Video, based on the book Socialnomics by Erik Qualman

November 24, 2010

Tricks of the trade(show) to boost ROI

Face-to-face encounters with other human beings are easily avoided with all the new technology we have at our fingertips. Given how easy it is these days to keep up with business acquaintances and colleagues by e-mail and social media, the traditional methods of engaging with professionals in your industry have taken a back seat. However, tradeshows, once the most direct way that companies engaged with and targeted new customers, are still an important part of any marketing strategy and should not be overlooked. A new study by Oxford Economics USA shows how a dollar invested in business travel, returned a $12.50 increase in revenue and $3.80 in new profits. With that reinforcement in mind, plan your next industry show with a strategy. Check out these “11 Trade Show Strategies to Boost ROI” to get the most out of your time and investment.

November 17, 2010

New media is redefining the way we build brands, reputations: Top 10 trends from the 2010 PRSA International Conference

Even though it is difficult for me to get out of the office for a few days, each year I attend professional conferences to stay on top of the latest consumer trends and new media technologies. This year I attended the Public Relations Society of America’s International Conference Oct.16-19 in Washington D.C.My education started the minute I landed at Reagan National Airport and continued throughout the conference, at the workshops and during the networking sessions, where I interacted with respected peers and educators throughout the world.Here’s a summary of the top ten trends I learned — or confirmed — this year at the PRSA Conference that I hope you will find valuable as you prepare your strategic plans for 2011:

November 9, 2010