CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Are You Practicing Anti-Social Media?

There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to interaction with them.

October 27, 2011

Who Should Manage Your Company’s Social Media?

Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked.Social media has opened a window that gives your customers a more personal connection with your business. It creates an opportunity for us to talk with our customers instead of at them. As a result, loyal followers expect authentic interaction and finding the person or team who will act as your authentic company ‘voice’ is crucial.

October 4, 2011

Is Social Media Right for Your Business?

Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium.Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect?

September 15, 2011

Convince the Skeptics with 20 Unbelievable Social Media Stats

Have you ever discussed social media with a friend or potential customer and received a skeptical response? Many of us have. Perhaps you are the doubtful one. However you feel (or don’t feel) about social media, there is no arguing that our society has officially plunged into it head first. Social networking sites have become primary online marketing tools, communication outlets, and customer service vehicles. Instead of talking about the influence that social media can have, allow the numbers to speak for themselves. If you have ever doubted the power of social media, here are twenty unbelievable statistics that may make you rethink these qualms, and convince you to get more involved in one of the most influential resources of this generation.

June 30, 2011

Take Control of Your Message: Be Your Own Publisher

They say “repetition is the mother of education.” In the pursuit of educating an audience and creating brand awareness and loyalty, your story must be told. Due to declining media outlets and staff, the best way to get your story told--the way you want to tell it, on a regular basis--is to tell it yourself. Become your own publisher via newsletters, blogs and social media platforms to relay a brand message, voice, personality and customer focus to loyal and potential clients on a regular basis.

June 9, 2011

Using Social Media to Make a Difference

Social media has become a critical tool for companies to share news, product information, and promotions with their followers. While these are important elements of building a brand and executing marketing campaigns, social media is also a powerful tool for providing real-time, continued customer service.

June 2, 2011

7 Top Digital Trends to Watch

Consumers are increasingly using mobile devices to access the internet for deals, product information and social media engagement. Mobile can be defined as any device that can be taken with you–smart phones, tablets and laptops. By 2015 more people will connect online by mobile devices than desktop PCs. Marketing campaigns and tactics targeted to these devices such as texting campaigns, QR codes, apps and mobile internet sites are quickly becoming required tools for businesses. The mobile advertising industry is expected to be worth more than $1.56 billion by 2013.

May 26, 2011

Managing brand reputations in an era of friends, fans and followers

A growing percentage of your customers have become online journalists, reporting their experiences using your brands in their social networks. Are you listening to what they are saying and responding to their suggestions?Social media can provide valuable insights about your customers and their brand preferences. To learn more, check out this article published in Inside Tucson Business by Caliber’s CEO…

May 19, 2011

Social Media Marketers, Keep it Legal

DISCLAIMER: This blog is written as a guideline to highlight legal issues when integrating social media into a business. We are not attorneys nor has this been reviewed by an attorney; this should not be considered legal advice.More businesses are using social media as a marketing and public relations tool to communicate with loyal and prospective customers. As with any business communication tool, there are guidelines that should be followed when using social media, and legal ramifications are possible if certain rules are not observed.To stay out of legal trouble while communicating via social media, here are seven issues to keep in mind:

May 11, 2011

7 Suggestions for Digital Timing

Clients and seminar attendees frequently ask us when the best time to send email and post social media content is. The answer often depends on the business and the target market, but data have been released that reveal timing patterns of email and social media engagement. We recently participated in a HubSpot webinar discussing this very topic. Here are seven valuable suggestions.

April 26, 2011

Let’s Get Digital: Top 3 Findings from Arbitron Survey

Nearly 90 percent of U.S. households have access to the Internet. Two-thirds of homes with Internet access have Wi-Fi network. More than half of Americans 12 years and older have a Facebook page. These are just some of the highlights that Arbitron, a radio rating and media research company, and Edison Research released in the results of their recent survey, Navigating Digital Platforms.The survey combines a cross section of previous research spanning thirteen years of inquiries into traditional, new, and digital media preferences and user habits.Here are the three top takeaway trends, discoveries, and significant implications that will affect marketing decisions today and tomorrow.

April 22, 2011

Introducing Facebook’s Newest Feature

We have yet another answer for the ever-present challenge of how to stimulate more interaction on Facebook.Facebook recently introduced a new feature that allows page administrators to build interaction by polling. This added feature allows social site managers to not only survey their fans to find useful information, but it can also be used to reinforce message strategy via questions.

April 12, 2011