CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Get the Most From Your Next Twitter Chat

Our social media team recently participated in a highly successful Twitter chat and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives.

April 11, 2013

7 Tips For Mastering the Vine App

The hottest app in social media, arguably, is the Vine. Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. You’ve downloaded the app, now how do you create an effective message in just six seconds?

April 4, 2013

Will the Hashtag Enhance Facebook Marketing?

Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more!

March 21, 2013

5 ways PR Professionals can (and should) use Twitter’s Vine App

We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.

March 7, 2013

Unveiled today, Twitter’s Advertising API — What does it mean for brands?

Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time. In short it means advertisers will have more control of their Twitter ad campaigns.

February 20, 2013

Are Your Social Media Goals Aligned With Your Business Objectives

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”

February 14, 2013

Smartphone Photography In Focus

This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.

February 7, 2013

Do LinkedIn’s Endorsements Have Measurable Value?

Two recent op-ed pieces featured by Mashable presented opposing opinions on the value of LinkedIn’s relatively new endorsement feature. One article, written by Todd Wasserman, called it “meaningless,” while David Berkowitz’s rebuttal article argued that it is “…one of the best uses of game mechanics online...” So which is true?

January 10, 2013

The Evolution of Social Advertising

Facebook, the world’s largest social network, achieved 1 billion users in September 2012. Why then, would anyone opt out of advertising with a company that has captured the attention of such a large percentage of the world’s population?

January 3, 2013

To Buy or Not to Buy – The Twitter Debate

More often than not, we are able to understand and present both sides of an argument, allowing our audience to make their own decision about the correct path to follow. There are rare instances when the negatives of a certain topic grossly outweigh any perceived positives, making it difficult to present an unbiased debate. The policy of purchasing Twitter followers, in our opinion, is one such case.

September 20, 2012

Facebook Timeline for Brands, Ready or Not, It is Here!

Facebook changed their format for brand pages to the Timeline a week ago today. What do you think of it so far? Are you using it to your brand’s advantage? Some of the updates are behind the scenes, but most are featured on your page. We've pulled together a list of the top five changes to brand pages:

April 6, 2012

Localize, Socialize, Succeed in 2012

As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing.

November 10, 2011