Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
Load Your Marketing Tool Belt with Technology
Have you noticed that multi-tasking is no longer a unique skill, but rather, it is universally expected?The largest contributor to our lengthy, daily task list is technology. Some of us see it as a huge hill and have to prepare ourselves for the challenge. Others see technology as the wrapped package that sat under the Christmas tree the longest. You finally get to open it, but first you shake it, try to peak through the paper and then quickly tear the paper away and begin exploring it.However you embrace technology, consider it a tool on your marketing tool belt. It is a mechanism to help get you from point A to point Z, as society is no longer happy going from A to B anymore.
August 26, 2010
Put Down Your Scissors and Pick Up Your Phone
Your phone may replace your scissors when it comes to coupon savings.More than 42 million people in the United States own a smartphone, which means that they have the capability to receive media-rich information from companies and organizations. Some marketers have been wary to send information about their products or services to current and potential customers’ mobile devices, even though smartphone owners are requesting information about their favorite brands.
August 20, 2010
Last Night, a Tweet Saved My Life
As social media becomes more popular in practically every demographic group, so is its ability to communicate directly with companies and agencies.This trend extends to reaching out through platforms such as Twitter for help, whether to properly fix a customer service issue or to relieve a true emergency. The American Red Cross recently conducted a survey that concluded about one in five adults in the United States would use social media to contact emergency responders in a disaster.The immediacy of social media enables it to spread information about an ongoing emergency as people want or need help. If 911 systems are inundated with calls or phone lines are down, it’s reasonable to expect use of available communication tools and expect a prompt response.Thus, tweeting and posting can be a matter of life and death.
August 11, 2010
Seize the Good News: Tucson Makes Top 20 in Forbes’ Innovation List
After a long month of controversial legislative decisions putting Arizona in the national media hot seat, some welcome positive news emerged: Tucson came in as number 19 on Forbes’ list of “America's Most Innovative Cities.”Tucson’s rankings, as reported by the May 27 Arizona Daily Star: • 31st for technology and science jobs • 27th for creative jobs • 16th in patents per capita • 45th in venture investments per capita.The ranking puts Tucson is the company of San Jose, Calif., was at the top of the list, followed by Austin, Texas; Raleigh, N.C.; San Francisco; and Seattle. Phoenix or New York did not make the top-20.
June 8, 2010
Facebook sizzles with local, summer deals
If you want a hot deal close to home, check Facebook. Marketers are turning to social media, such as Facebook and Twitter, to attract locals into tourist-dependent businesses during the off-season.Loews Ventana Canyon in Tucson and Loews Lake Las Vegas applied the airlines’ concept of flying standby to the hotel industry with its clever “Standby Staycations.”
May 28, 2010
Frugality is chic
Signs that conspicuous consumption is passé abound, even as business sees an upturn in consumer spending. Savvy businesses will seize the opportunity of an economic rally dovetailing with price-sensitivity to build brand loyalty.The Wall Street Journal reported April 26 that first-quarter sales show a second consecutive period of gains with consumer-oriented companies, retailers and restaurants enjoying increased sales. By some measures, these trends indicate the economy is pulling out of recession.However, amid upward economic trend reports, value remains a top priority and thriftiness is a virtue.The frugality is chic and evident in everyday conversations when pricey vacations are discussed in apologetic tones and a compliment on a designer bag is quickly dismissed with “got it at the outlet store with a coupon.”
April 29, 2010
There could be an ‘app’ for your business or organization
“There’s a app for that,” the simple, iconic tagline from the iPhone commercials, could apply to your business. An application — or an “app” when speaking Apple-ese — specific to your business or organization could be a valuable addition to your marketing cache.The iPhone app created for the Tucson Festival of Books gave a quick, concise look at the festival events with a flick of the iPhone. The festival, Arizona’s largest literary event held March 13-14, attracted an estimated 70,000-80,000 bibliophiles to the University of Arizona campus to meet and mingle with about 450 authors who spoke and signed books.
April 15, 2010
Local advertising on the rebound
Traditional media — television, radio, newspapers, outdoor — are seeing a bounce in advertising, especially from local companies. Solid business practices and client relations are bolstering this positive trend, according to media executives.“Two-thousand-eight was bad, 2009 was awful! This year is getting much better,” said Jeff Green, KVOA general sales manager. Historically, a large share of KVOA’s business came from national and regional advertisers — up to 80 percent. Now KVOA’s advertising sales are split at about 50 percent national/regional and 50 percent local.
April 2, 2010
Social Responsibility Pays Off
Our team at the Caliber Group believes that every good company should align with a worthy cause or non-profit organization. Socially responsible, for-profit companies recognize that their contributions serve those in need and help build their community.The serendipitous impact for business: Customers do purchase products or use services that support a cause or charity.For example, market research firm Mintel recently released a study that stated 35 percent of customers will pick an environmentally friendly product over one that isn't as "green," even if the "green" product costs more.
March 30, 2010
Local news focus, expanded products improve Lee’s revenue trends
Shifting emphasis to local news and embracing a broad scope and portfolio of news, information and advertising products enabled Lee Enterprises, parent company of Arizona Daily Star in Tucson, to report at its annual meeting in February improved revenue trends and projections that advertising revenue would continue on a positive track.“The business is financially healthy,” said Mary Junck, chairman and chief executive officer of Lee Enterprises. Lee has outperformed the industry every quarter throughout this recession and back to 2003, she said.
March 22, 2010
Listen Before Buzzing
Over the past month, Google has been slathered with attention and media coverage because of its new social platform – Google Buzz. Some people think the application’s incorporation of Google’s existing Gmail users will help it build a robust database of people who will incorporate Buzz into their daily routines. Critics say it is one […]
March 4, 2010
Put Twitter’s Hashtags in Your Marketing Quiver
As our agency conducts social media training sessions, we've noticed many Twitter users do not understand the benefits of the platform's hashtag capabilities.Designated by the pound sign or hash symbol (#), this is a tool that even the most active social media enthusiasts haven't had the time to wrap their head around. However, hashtags can be powerful resource in a marketing and communication arsenal.
February 16, 2010