CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Bare Essential Message Strategy

Happy Thursday and here's your latest Caliber Pulse kudos to a company that clearly understands how to get our attention. (You bunch of cheeky monkeys!)Apparently Air New Zealand was a bit concerned that passengers weren't paying attention to the safety demonstrations at the beginning of each domestic flight. So they hit on a novel way to grab, and maintain, passengers' attention.

July 2, 2009

Cutting Out Negative URL Potential

NBC Universal, parent company of the newly-rebranded SyFy Network, realized there might be hecklers that didn't approve of the station's new focus or look. The executives bought SyFySucks.com to combat this, leaving Internet trolls and detractors one less avenue to damage the company's reputation or marketing campaign.This was a smart move for the company, especially since they knew a majority of their viewers were avid Internet users. If fans were unhappy about something, they would most likely find an avenue on the Web to address it. Some places like NoSyFy.com got through, but the damage was minimized.

June 25, 2009

Using URL Shortener Bit.ly for Marketing Efforts

Twitter has done a great job of making Internet users write more concisely with its 140 character rule. It helps that URL shortening services let us share links that may be too long in their original state.TinyURL and Bit.ly are great ways to condense a link into a small amount of characters for tweeting and retweeting purposes.The advantage to using Bit.ly is how it doubles as a marketing tool for departments and companies investing their time and money in Internet marketing and social media.

June 22, 2009

Facebook Gives Users Personalized Web Addresses

The Facebook Blog announces this week we can now personalize our Facebook pages by using our usernames in the address. So instead of directing friends to www.facebook.com/alsdfkjds1234kfjeis, we can now refer our friends to www.facebook.com/JoePublic.Why do we care? LinkedIn, Facebook and Twitter have become the business card of choice for social media savvy businesses. So now you can advertise your business Facebook page as www.Facebook.com/businessname.It's definitely more reader friendly for marketing and advertising materials. To register, go to www.Facebook.com/username. Then consider adding your Facebook address to your business cards as a great way for potential customers/clients to interact with and get to know your business.Take a look at what Radisson Suites Tucson and Gadabout Salon Spas are doing on Facebook to build relationships with customers/clients. Sharing special VIP events and sales is just one way for a business to gain "friends" online.How has your business successfully used Facebook?(Thanks to Hello Laulo for the picture!)

June 16, 2009

YouTube Ad Targets Arizona Education Cuts

Regardless of your political affiliation or philosophy, here's a great example of getting a message across using social media, in this case a YouTube ad.What makes it so great? Instead of asking your coworker at the watercooler, "Hey, did you see that Dodgeball ad last night," you can forward the link to her. Businesses or organizations which come up with an original and engaging message strategy can rely on their audience to spread the message, as opposed to hoping enough people were sitting in front of their television between 7:05 and 7:06 p.m. Thursday.Why does this ad message engage you? How do you feel watching it? Enraged? Angry? Disgusted? My guess is that's exactly what the Arizona Economic Council was going for.The Call to Action is the last screen - the Council's Web site, where you'll find a petition to sign on the right side of the homepage. I'd love to hear if this ad strategy is working. According to YouTube, the video has been viewed more than 2,000 times. How many viewers have visited the Council's Web site? How many of those have signed the petition?

June 5, 2009

Writing Online Content That Counts

I always feel a cheeky smirk coming on when a stranger acts surprised that I can make a living at writing. Well I have some great news for writers and a surprise for the naysayers: Writers rule!You can be the smartest dude on Earth, the savviest senorita in the board room - but what good are your fan-TAB-u-lous (that's a shout out to a former colleague!) ideas if you can't communicate them to the right people?Here's a great post on Lateral Action's blog this morning about writing online content that counts.I've heard every excuse I can stand for not embracing strong writing skills. TV and radio eradicated books. The Internet murdered newspapers. Twitter and Facebook are the wave of the advertising and marketing future.

June 3, 2009

Hulu: Is it the End of Cable TV and What Could That Mean for Advertisers?

Hulu, an online application that allows users to watch movies and television shows, has recently launched a desktop application that could affect how advertisers reach their desired audiences.The application brings the service to both PC and Mac users and works with Apple and Windows Media Center remote controls. With its slick interface, Internet streaming video is now an attractive option to cable television.A recent Wall Street Journal article indicates more viewers are foregoing expensive cable bills for YouTube, Netflix and now Hulu. As my personal cable bill runs close to $200 a month (including a landline phone and Internet service), I don't blame the "cord cutters" and have considered making the switch.But how could this shift affect advertisers and marketers?

June 1, 2009

Build and Enhance Your Brand Online

If you’re not online, your business is sooo last decade.Entire generations have now grown up without having to open a phone book. They know they can get the same information – plus a summary of the business, perhaps some photos, customer reviews and ratings – quicker and more conveniently online.Nearly one out of every three Pima County residents is between the ages of 10 and 34. You can’t afford to ignore that many would-be customers. Here are some simple steps you can take to capitalize on the Web.Introduce your business online. If your business doesn’t have a Web site, build one. A Web site advertises your business 24 hours a day, seven days a week. It costs on average between $25 and $300 a year for a registrar to host your domain name. Where else can you get that kind of exposure for that price?Capture an online audience. Interactive marketing has become a specialization that commands high prices. But there are things you can do to maximize visits to your site without paying an expert to help direct Web traffic to your company. Focus on your company’s mailing lists, providing customers with your Web address via signs, business cards, promotional fliers, holiday cards, promotional gifts, etc.

January 14, 2009

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