CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Listen Before Buzzing

Over the past month, Google has been slathered with attention and media coverage because of its new social platform – Google Buzz. Some people think the application’s incorporation of Google’s existing Gmail users will help it build a robust database of people who will incorporate Buzz into their daily routines. Critics say it is one […]

March 4, 2010

Put Twitter’s Hashtags in Your Marketing Quiver

As our agency conducts social media training sessions, we've noticed many Twitter users do not understand the benefits of the platform's hashtag capabilities.Designated by the pound sign or hash symbol (#), this is a tool that even the most active social media enthusiasts haven't had the time to wrap their head around. However, hashtags can be powerful resource in a marketing and communication arsenal.

February 16, 2010

Bloggers and advertisers beware: New FTC rules impact you

Whoa! Before you ask Janet in Accounting to blog about the firm’s terrific service or you give a sample of your miracle product to cousin Ernie in the hopes that he will post an oh-wow comment on Facebook, pay heed to the new Federal Trade Commission (FTC) guidelines.Don’t let the regulations catch you by surprise or the FTC could slap a $10,000 per day fine if it finds you making and not immediately yanking unlawful claims. What the FTC considers “advertising” may be a surprise.

February 8, 2010

The iPad is the New VHS

Remember Betamax? Not many people do.In the late '70s and early '80s, Betamax, commonly known as "Beta," was a hot technology that allowed people to watch and distribute recorded video content at ease. Other similar formats, such as the more widely used VHS tape, were developed that held a similar role. In a few years, one format reigned and Betamax went into the history books as another piece of meaningless trivia.This week, Apple announced the iPad, a tablet device that combines the best elements of a laptop and a smart phone. It's today's VHS - a piece of innovative technology that will turn its competitors, such as Amazon's Kindle and Barnes & Noble's Nook, into the next Betamax.

January 28, 2010

Facebook’s Audience Booms, Hesitant Companies Left Behind

comScore, an online measurement firm, recently released a staggering report on the significant increase of visitors to Facebook. Between December 2008 and December 2009, the social network more than doubled its U.S. audience from 54.5 million visitors to 111.9 million. Facebook is now the fourth most visited online property, right behind institutions such as Google and Yahoo!. Facebook is where people are going to communicate and get information. Every demographic has a presence on the Facebook network and each is rapidly growing.

January 22, 2010

2010: The Year Social Media Comes of Age

New technologies changed the way businesses communicate with customers, friends and families throughout the last decade. For public relations and marketing professionals, the emergence of social media created new opportunities to build relationships never dreamed possible. Facebook, Twitter, Hootsuite, Tweetdeck, LinkedIn…Where are these social media platforms taking us? Will there come a day when information is somehow beamed directly into the cortex of our desired audience? While that seems unlikely, so did the concept of a social networking site like Facebook ten years ago.Today, one can update customers through a company’s social media account through a cell phone or notebook. Restaurants and businesses have free wireless Internet services to plug into. The news doesn’t wait for the evening broadcast or morning newspaper; rather, news reaches us instantaneously on our mobile devices through the latest post or tweet. Even traditional news sources allow for public comments after each story on their Web sites.Remember the days of dial-up Internet service or sending faxes to communicate 10 years ago? The times are certainly changing.

January 11, 2010

How One Salon is Building their Business Using Social Media

Hit a link and hit the jackpot? Well, maybe. No one knows for sure about the jackpot part. But one Southern Arizona salon is betting it will boost business by increasing relationships and referrals using social media.Gadabout SalonSpas has jumped into the Facebook and Twitter communities to enhance its top strategy for attracting new clients—word of mouth marketing. Starting this year, Gadabout has attracted 1,950+ Twitter followers and 450+ Facebook fans and a dedicated company blog readership.It figures. As Megan Davis, marketing director at Gadabout, points out, today’s social media platforms fit right into the classic relationship Gadabout clients have with their hairdresser.

December 9, 2009

Repositioning Your Business for the New Normal

My business partner and I attended an Agency Management Roundtable (AMR) meeting in early November with some pretty savvy marketing and public relations professionals who own small agencies across the country. These entrepreneurs meet semi-annually to share best practices designed to improve the performance of their businesses.After two days of swapping new ideas and advice about their agencies and doing business in a recession, it became clear that most of these agency owners face many of the same business challenges I do. Our discussion also reaffirmed that we need to plan for what likely will be the new “normal” way of doing business, even long after an economic recovery.Here are a few of what we marketing types call the BGOs, or “Blinding, Glaring, Obvious” takeaways from my AMR experience. Many of these BGOs are not new concepts. But all are worth revisiting as we adjust our business plans for 2010:

November 18, 2009

Social Media Workshop Highlights the Benefits to Businesses

Sam Brace takes the audience through the smorgasbord of social media tools they can use to build their brand's reputation. Caliber superstar Sam Brace gave an enthusiastic and informative presentation on social media this morning to the Northern Pima County Chamber of Commerce at Ventana Medical Systems.For those of you who haven’t had a chance to attend on of Caliber’s many Smart Marketing Workshops, you can download a PowerPoint of the presentation at CaliberGroup.com

September 16, 2009

Humanize Your Listings with Social Media

Some REALTORS® have found an excellent opportunity to reach homebuyers through social media, and Kelley Koehler is on the cutting edge.An associate broker with Long Realty and known to many as “the housechick,” she uses Internet applications like Twitter and her personal blog to reach potential customers, setting herself up as one of the top REALTORS® in Southern Arizona.More than 2,875 people follow her Twitter posts on real-estate trends. Her blog averages 3,429 unique visitors each month, hosting pictures of her scuba diving and relaxing with her dogs as well as her current listings. She also provides area statistics and trend articles about topics important to her readers, like how placing solar panels on your house can conflict with homeowner agreements.

July 22, 2009

Marketing Mommies via Social Media?

Mothers are actively using social media, according to a 2008 research report by eMarketer. Company advertising campaigns have gained popularity or have been grounded down through this vocal and influential community. Some have even adopted the term "Mommy Blogger" to brand themselves (though some have done so reluctantly or avoided the term completely) , using blogging or other social media outlets as an income source.Reaching this demographic is not a new objective for savvy marketers, many of whom has relied on TV viewing patterns and women-preferred publications as the advertising vehicles of choice in the past. Today social media is providing an outlet to mothers tied down to baby strollers, feeding schedules and nap times. Savvy moms are building online dedicated group of readers and followers who can become evangelists for a recommended product or service. However, just like planning when to air a 30-second TV spot, it's helpful to know when this demographic is actively blogging or Twittering so your message isn't missed.

July 13, 2009

Bing Uses MSNBC.com Links to Advertise

Scroll down this recessionista story on MSNBC.com and check out what happens when your cursor crosses one of several hyperlinks in the story.The result is a search preview window that hovers over the article you're trying to read and, of course, the Web search engine is none other than Microsoft's new bing!Formerly Windows Live Search and MSN search, it's no surprise that news giant MSNBC is promoting the new search engine.

July 10, 2009

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