Digital
Caliber Group’s digital team has been creating and implementing online marketing strategies and tools for more than two decades. The following is a list of the services we provide through both internal and external teams, depending on the client’s overall brand marketing strategy.
Services
- Website Architecture Planning & Interface Design
- Website Content Development
- Website Production & Programming
- Database Design & Development
- Animation
- Website Management & Maintenance
- Content Management Systems (CMS), Mobile & Responsive Websites
- E-commerce & Password Protected Site Development
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Advertising Campaigns
- Mobile Marketing
- Mobile Texting Campaigns
- App Development
- Microsites
- QR Code Campaigns
- Online Static & Interactive Advertisements
- Social Media Advertising
- Email Marketing
- Online Video & Podcasting
- Online Content Development
- Social Media Strategy, Management & Training
- Online Metrics Reporting
- User Interface Audits & Development
- Blog Development & Content Creation
- Brand Reputation & Crisis Management
Select Client History
- Accelerate Diagnostics
- Arizona Athletics
- Arizona Forward
- AZ Earn to Learn
- Bogutz & Gordon
- Carondelet Health Network
- Casa de los Niños
- Children’s Clinics
- CODAC
- Diamond Ventures
- Gammage & Burnham
- HTG Molecular
- Hughes Federal Credit Union
- Imagine Greater Tucson
- Live the Solution
- LVA Urban Design Studios
- Main Gate Square
- Ottobock Orthopedic Services US
- Pasadera Behavioral Health Network
- PICOR Commercial Real Estate
- Radiology Ltd.
- Ronald McDonald House Charities of Southern Arizona
- SalutarisMD
- Solar Zone @ the UA Tech Park
- SOLON
- Tech Parks Arizona
- Therapeutic Riding of Tucson (TROT)
- Vante Medical Devices
Featured Project
EuroFresh Farms
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Accelerate Diagnostics
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University of Arizona Athletics
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UA Online
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Hughes Federal Credit Union
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Altura
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Seashore Fruit and Produce Company
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Roberts Alexonis
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BeMedSmart
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HTG Molecular
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Vante Medical Devices
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GF Properties / Three Springs of Durango
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First United Realty / Sopori Ranch
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Solar Zone at the UA Tech Park
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SalutarisMD
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PICOR Commercial Real Estate
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Enclave at Cypress Grove
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EuroFresh Farms
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Children's Clinic
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CODAC Behavioral Health Services, Inc.
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AZ Earn to Learn
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EuroFresh Farms
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Casa de los Niños
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Gammage & Burnham
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Radiology Ltd.
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Radiology Ltd. - Screenings For Life
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Arizona Forward
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Hughes Federal Credit Union
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CODAC Behavioral Health Services, Inc.
Caliber has served as a strategic partner to CODAC and its senior leadership team for more than 10 years to brand the organization, develop and market programs and assess the relevancy of services, identify target audiences and determine future organizational needs based on the changing healthcare landscape. -
Enclave at Cypress Grove
Caliber created a brand for Enclave at Cypress Grove, a new golf resort community in Seaside, California—adjacent to Monterey. Positioning and messaging was key to highlighting the upscale, central coast living along with well-established golf courses and attainable pricing, during the recession. An integrated strategy of online marketing, print advertising and on-site events and displays supported sales and drove traffic to the sales center. -
Vante Medical Devices
Caliber renamed and branded a global leader in the medical device manufacturing industry that had sold its name along with a division of the company. Our team developed a highly targeted and integrated approach to the launch of the new company brand with tradeshow promotions, micro-marketing to key customers, event sponsorships, advertising and online marketing; all timed for maximum impact to engage current and potential customers with the new brand. -
EuroFresh Farms
Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies. -
Diamond Ventures - Stone House
Caliber developed a unique brand and sales support materials for Stone House, a custom lot community in Santa Cruz County, Arizona. Our work included creation of the logo, websites, print ads and other sales collateral. -
AZ Earn to Learn
Caliber branded and launched AZ Earn to Learn, a new program in partnership with Arizona’s three public universities and the Arizona Board of Regents, which offers higher education opportunities to low-income students. The brand launch was very successful and has been recognized by financial institutions nationally and by numerous states because of its groundbreaking approach.
