CaliberPulse

We are experiencing a significant pivot in the way business works. No doubt about it, we are living in unusual times. The impact of the coronavirus pandemic is significant and transformative. It has radically transformed our social and economic fabric. And in the coming years, it will be viewed as a significant pivot point in […]

May 8, 2020

In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly […]

April 28, 2020

Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you.

June 13, 2013

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”

February 14, 2013

This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.

February 7, 2013

Hashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places. You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc. So what is a hashtag and how do you successfully implement this tactic for your brand?

January 24, 2013

With the continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be attributed to the massive increase in mobile ad spending and mobile device use? Accessibility, accessibility, accessibility! Marketers know their audience well. Generation C, those between the ages of 18-34, accounts for 23% of the population, and they thrive on connectivity 24/7. What better way to get your message in the hands of these connected consumers than through the medium that never leaves their hands in the first place?

May 2, 2012

We have yet another answer for the ever-present challenge of how to stimulate more interaction on Facebook. Facebook recently introduced a new feature that allows page administrators to build interaction by polling. This added feature allows social site managers to not only survey their fans to find useful information, but it can also be used to reinforce message strategy via questions.

April 12, 2011

96% of visitors to a website don’t become customers or engage during their first visit. How do you bring them back? The old advertising adage used to be that a potential customer needed to hear, read, and/or see your message three times before they engage in your product or service. The latest statistic is that it can take up to seven digital interactions with people before they become a customer. How can you speed up this process? By retargeting, also called retracking or remarketing (by Google). Retargeting is an online marketing technique that focuses on people who visit a website. When a user visits a website, a cookie tags a code from the site and is placed on the visitor’s browser to allow an advertiser to target that consumer as they interact online. For example, if someone visits Overstock.com and places something in a cart but leaves the site without purchasing it, a cookie is placed on the visitor’s browser. That user may find that while visiting another site, an ad for Overstock appears featuring the very item they placed in the cart. The next time they see an Overstock ad on another site it may even offer that same item at a discounted price.

March 16, 2011

When potential clients ask about using social media as a marketing tool, one of their major concerns is if their efforts will help the phone ring or boost their bottom line. Many companies have jumped in and done so effectively, while others are waiting on the sidelines. The latter may be hindering customer relationships, according to a recent study titled ENGAGEMENTdb. Online community company Wetpaint and digital strategy consulting firm The Altimeter Group released findings showing companies that engage customers through social media have stronger revenues than those that are still skeptical about the medium. In all fairness, the companies that performed best are well-built brands such as Starbucks, eBay and Nike. But the connection to online community management and profits is growing stronger.

July 20, 2009