CaliberPulse

There is a popular quote circulating on social media these days that counsels, “in crisis, a failure to lead can only lead to failure.” Yet knowing just how to lead during turbulent times isn’t always clear especially when facing extraordinary challenges never encountered before.

While it is not clear yet the full extent to which the COVID-19 pandemic will take a toll on our economy, it is clear that business owners must prepare for long-term consequences and question how resilient their companies really are. Right now, you may be developing a contingency plan for your business — or you […]

The first step is to develop a crisis management plan, which begins with a risk assessment that identifies the current threats that will disrupt or derail your business operations. Work with members of leadership and crisis response team and other key stakeholders to identify all relevant threats or vulnerabilities that could impact your company’s, financial […]

Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press declared that “over” is now an acceptable substitute for “more than” when indicating greater numerical value. Apparently the AP had more change in store. Effective […]

The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.

What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.

Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day.

Our social media team recently participated in a highly successful Twitter chat and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives.

Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more!

We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.

Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or television. Reporters are bombarded with story ideas and, along with their editors; they must sift through the story suggestions (not to mention cover the stories that are banging at their doors) and find the ones newsworthy enough to follow.

Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets. When consumers are presented with competing choices to your offerings that appear equal in price, benefits and quality, one sure way to stand out from your competition and gain customer loyalty is to support a charitable cause that your customers care about.