Caliber Campaign Earns Gold in International Competition

November 2012

The Caliber Group earned a MARCOM Gold award for its work on the ChefsBest® campaign in the 2012 MARCOM Awards. The campaign was judged by industry professionals, among more than 6,000 entries. The Gold Award is given to entries found to exceed high industry standard and was presented to just 18 percent of the total competitors.

The ChefsBest® campaign was a fully integrated messaging strategy to announce EuroFresh Farms’ achievement of capturing the prestigious ChefsBest® Award for each of their product lines. Caliber created a VIP gift box with branded items, a unique landing page and mobile adaptation of the EuroFresh website and VIP e-blast announcing the award.

“Our top priority is helping clients reach their set goals, but we could not be more proud of our work earning such a prestigious award,” said Kerry Stratford, chief operating and chief creative officer of the Caliber Group. “It is no secret that our team excels in their fields and now we have positive proof of the quality of our integrated campaigns with this international recognition.”

The MARCOM Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Their mission is to honor excellence and recognize the creativity, hard work and generosity of marketing and communications professionals.

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